a UX designer with 3+ years of experience - A BSc in Computer Science and an MSc in Human-Computer Interaction from University College London. I specialise in transforming digital confusion into seamless, intuitive experiences that users actually enjoy. Whether it's crafting clean interfaces, running usability tests that your grandma could ace, or turning user research into design gold, I’m all about making digital products actually work for people. Let’s make the web a better place—one witty interaction at a time. After all, life’s too short for bad UX (and endless loading spinners).
Ride Together
Fostering Safety and Community for Urban Cyclists"
(Designed a mobile and web platform to enhance cyclist safety and social connection.)
Kick & Konnect
Connecting Local Athletes through Simple, Engaging UX"
(Built a user-friendly platform for organising and joining football events in local communities.)
Embracer – Disability Interaction (Product Design)
Designing Assistive Tech for Accessibility and Independence"
(Created a smart arm system to support people with Motor Neurone Disease through intuitive UX.)
PluralAI
Redesigning a GenAI Platform to Win £200k+ in New Business
(UX/UI overhaul, drove stakeholder collaboration, and secured a major enterprise contract after launch.)
Jaudi
Optimising a Cross-Border Fintech App for Trust and Accessibility
(Enhanced user flows, branding, and accessibility to streamline remittance and improve customer confidence.)